Market Research for Your Business Package
Date and Time
Wednesday Jun 22, 2022
2:00 PM - 5:00 PM MDT
Location
Online via Zoom
Fees/Admission
https://smallbusinessbc.ca/education/market-research-for-your-business-package-2022-06-17?utm_campaign=May&utm_medium=email&utm_source=newsletter&utm_content=newsletter&mc_cid=bab26765c6&mc_eid=b1197d041d
Description
Hosted by Small Business BC
Session 2 of 2
Understanding Primary and Secondary Market Research
Course Description
In this two-part seminar package, Small Business BC’s Market Research expert, Mark Eversfield will teach you the important steps of gathering both secondary and primary market research.
You will learn how ask the right questions, collect key data and interpret that information to help you make strategic business decisions.
Sessions included:
- Market Research 1: Find Business Data and Insights Jun 17, 2022 1:00pm – 4:00pm PST
- Market Research 2: Surveys and Focus Groups Jun 22, 2022 1:00pm – 4:00pm PST
Things to bring:
- A wi-fi capable laptop or tablet
- Credentials to access your local library’s online databases
- Enthusiasm to get started!
As a bonus, purchase of this package includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you make sense of your research findings.
Presented By: Mark Eversfield, Market Research Expert at Small Business BC
What Will I Learn?
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Identify key resources of secondary data for your business
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Set up automated tools for a continuous feed of customized data
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Differentiate between quantitative and qualitative data
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The difference between quantitative and qualitative data
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How to determine your business viability
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Uncover successful methods of collecting market research data
