October Lunch & Learn - Focused Marketing

Description

This October Lunch & Learn workshop is part of the "Scaling for Success" series of webinars presented in partnership with the Women's Enterprise Centre of BC. Each Wednesday in October 2019, bring your lunch to the Fernie Chamber of Commerce boardroom for a FREE webinar starting at 1pm.

Wednesday 30 October 2019 - FOCUSED MARKETING

When a business owner is asked about their marketing strategy, too many think about their website, ads or word of mouth.

All those things are a part of marketing, but they are not strategy. They are tactics. Tactics are only as effective as the strategy behind them—the WHY of marketing.

This practical webinar guides you through the process of building a sound marketing strategy for your business to reveal the tactics that make the most sense for your motivation, market and money.

Facilitator: Kerrilee Auger, Skills Development Manager, Women’s Enterprise Centre